Is PR Really A “Soft” Discipline?

Do you think that PR is just for "soft" disciplines like marketing, social media, or advertising? Well, as it turns out, the oft-maligned PR profession can be just as difficult and demanding as any other - especially with the constantly changing mores of media.

In this post we take a look at the best ways to approach this complex - but not "soft" - profession. We'll show you how to differentiate your story from others in your industry and give you some tips on becoming a better writer.

Click through for our how-to guide to mastering the language of PR.

How Our Guide Can assist you:

1) Identify the main challenges to success in PR. 2) Create a plan that leverages your unique, high-value talent. 3) Establish credibility and build trust with journalists and clients. 4) Master the fundamentals of public relations. 5) Develop a personal brand that keeps you at the forefront of the industry's conversation 6) Employ time-tested techniques tailored to your unique situation 7) Avoid common mistakes, such as surveying first instead of pitching 8) Remember to keep a positive attitude 9 and 10). 11 ) Use keywords effectively 12 ) Lower your workload 13 ). 14 ) and 15)

What to expect:

1) Identify the main challenges to success in PR. Knowing where you stand, and what you can do to overcome these challenges, can vastly improve your chances of becoming a successful blogger, author, or marketer. 2) Create a plan that leverages your unique, high-value talent. True to the scientific method (albeit with an H), most plans are built on a hypothesis that helps us test our ideas so we know whether they work or not. 3) Establish credibility and build trust with journalists and clients. Our in-depth strategies for avoiding mistakes will help you get up to speed rapidly on the fundamentals of PR without wasting time getting bogged down by unnecessary details. 4) Master the fundamentals of public relations. From the basics of pitching to the process of how to integrate your brand into an editorial or business cycle, we'll show you how to craft a solid story and tell it so that it both stands out and fits in. 5) Develop a personal brand that keeps you at the forefront of the industry's conversation. In this section we'll talk about how to develop an online and offline presence that is focused on your unique talent, experiences, and expertise for success in PR. 6) Employ time-tested techniques tailored to your unique situation. PR is a rapidly changing field, so we're making a free downloadable workbook for you to compile the best tactics and techniques for your own PR strategy. 7) Avoid common mistakes, such as surveying first instead of pitching . We've compiled some insights from experts on what to watch out for in your PR strategy so that you can avoid common missteps. 8) Remember to keep a positive attitude . If you can't laugh at yourself sometimes, when can you laugh? 9) Use keywords effectively . To be included in search results, you'll have to use the right keywords - but don't just throw them anywhere. Learn how to incorporate these terms into your stories so they are more likely to be discovered by Google. 10). 11). 12). 13). 14). 15)

How to make it work for you:

1) Identify the main challenges to success in PR. Knowing where you stand, and what you can do to overcome these challenges, can vastly improve your chances of becoming a successful blogger, author, or marketer. 2) Create a plan that leverages your unique, high-value talent. True to the scientific method (albeit with an H), most plans are built on a hypothesis that helps us test our ideas so we know whether they work or not. 3) Establish credibility and build trust with journalists and clients. Our in-depth strategies for avoiding mistakes will help you get up to speed rapidly on the fundamentals of PR without wasting time getting bogged down by unnecessary details. 4) Master the fundamentals of public relations. From the basics of pitching to the process of how to integrate your brand into an editorial or business cycle, we'll show you how to craft a solid story and tell it so that it both stands out and fits in. 5) Develop a personal brand that keeps you at the forefront of the industry's conversation. In this section we'll talk about how to develop an online and offline presence that is focused on your unique talent, experiences, and expertise for success in PR. 6) Employ time-tested techniques tailored to your unique situation. PR is a rapidly changing field, so we're making a free downloadable workbook for you to compile the best tactics and techniques for your own PR strategy. 7) Avoid common mistakes, such as surveying first instead of pitching . We've compiled some insights from experts on what to watch out for in your PR strategy so that you can avoid common missteps. 8) Remember to keep a positive attitude . If you can't laugh at yourself sometimes, when can you laugh? 9) Use keywords effectively . To be included in search results, you'll have to use the right keywords - but don't just throw them anywhere. Learn how to incorporate these terms into your stories so they are more likely to be discovered by Google. 10). 11). 12). 13). 14)  and 15).

How to make it work for you:

1) Identify the main challenges to success in PR. Knowing where you stand, and what you can do to overcome these challenges, can vastly improve your chances of becoming a successful blogger, author, or marketer. 2) Create a plan that leverages your unique, high-value talent. True to the scientific method (albeit with an H), most plans are built on a hypothesis that helps us test our ideas so we know whether they work or not. 3) Establish credibility and build trust with journalists and clients. Our in-depth strategies for avoiding mistakes will help you get up to speed rapidly on the fundamentals of PR without wasting time getting bogged down by unnecessary details. 4) Master the fundamentals of public relations. From the basics of pitching to the process of how to integrate your brand into an editorial or business cycle, we'll show you how to craft a solid story and tell it so that it both stands out and fits in. 5) Develop a personal brand that keeps you at the forefront of the industry's conversation. In this section we'll talk about how to develop an online and offline presence that is focused on your unique talent, experiences, and expertise for success in PR. 6) Employ time-tested techniques tailored to your unique situation.

Conclusion

Working with a pro can save you loads of time and frustration, but even if you go it alone, you'll get better results.

The science of getting publicity is one of the few areas in marketing where there are clear guidelines and rules that always apply, no matter who you are and what your company does. You don't have to guess, do trial-and-error tests or rely on your gut instinct. All it takes is a willingness to follow proven best practices. Once you know them, they become habits. And those habits will help your business grow.