4 Things Web Analytics Can Teach You - What Your Traffic’s Telling You

The first step to understanding your audience’s preferences is to know what they’re looking at and not just what you want them to look at. If you are a business owner or someone who is in charge of branding, this data is invaluable. The following are some ways that Web Analytics can give you insight into your website traffic:

1. The type of site visitors

A visitor can be classified according to gender, age range, location, or device preference. Knowing which groups of people visit the site will help make content more specifically tailored and focus on engaging with those audiences that are most likely to connect with a brand or product.

2. The source of traffic

By tracking "Referrers" (that is, the website pages that sent the visitor to you), you can see which structure on a page was the most effective in drawing a visitor to your site. Tools such as Google Analytics can also let you know which links from social media sites were responsible for bringing people to your site.

3. Behavior

A behavior is defined as a set of actions performed by visitors to your site. This data can tell you what times of day or week they come, what they do on your website, and what type of content they look at. Knowing what your visitors are doing on site can help you optimize your website for the best results.

4. Conversions and conversions

Conversions are defined as a confirmed form of interaction with a company, such as an order or purchase. Conversion is the term used to describe when visitors buy something from you. When you want to know which pages convert clicks into conversions, use Google Analytics' "conversion tracking" feature.

5. Customer leads and site referrals

To find leads (customers), set up a tracking code on your site and be sure to record all form submissions with Opt-in-Buttons or Google Tag Manager .

6. 

The first step to understanding your audience’s preferences is to know what they’re looking at and not just what you want them to look at. If you are a business owner or someone who is in charge of branding, this data is invaluable. The following are some ways that Web Analytics can give you insight into your website traffic:

1. The type of site visitors

A visitor can be classified according to gender, age range, location, or device preference. Knowing which groups of people visit the site will help make content more specifically tailored and focus on engaging with those audiences that are most likely to connect with a brand or product.

2. The source of traffic

By tracking "Referrers" (that is, the website pages that sent the visitor to you), you can see which structure on a page was the most effective in drawing a visitor to your site. Tools such as Google Analytics can also let you know which links from social media sites were responsible for bringing people to your site.

3. Behavior

A behavior is defined as a set of actions performed by visitors to your site. This data can tell you what times of day or week they come, what they do on your website, and what type of content they look at. Knowing what your visitors are doing on site can help you optimize your website for the best results.

4.

Conclusion

By tracking the data on each website, you can start to understand the personality of your site visitors and develop a following. A strong business strategy will help you determine which changes to make based on the information you collect from Web Analytics.

As someone who has been involved in the web for many years, I've come across variables that confuse me greatly. Web analytics is one of those things that baffle me with its vastness. As long as it's being used in an intelligent manner and not as a crutch for bad SEO practices and adware; it's still very useful.