5 Ways To Boost Word Of Mouth With Your Website

If you want to see a marked increase in the amount of people who visit your website, there's one way to go about this: have more people talk about it.

And there's an easy way to do just that: create content on your website that speaks directly to the needs of your audience and then share that content with them via social media.

That's why we compiled these 5 tips for how to boost word-of-mouth with your website by creating and sharing content, which will often include graphics, audio files, video files, PDFs or other types of documents.

Create Blog Posts That People Want To Share

The easiest way to create content for your website that people want to share is by creating blog posts. A blog post is basically a long-form article (as opposed to a short article, which is generally published on a news site).

The difference between the two, in terms of this discussion, is that the average blog post should be written about a specific topic that pertains specifically to your target audience (the people you want visiting your website). A news article, on the other hand, is usually about an event or piece of news from outside of your business. While it may be accurate and relate to the needs of your audience, it doesn't speak directly about them.

So, in order to create blog posts that people want to share, you need to have something of substance in your post that the readers can relate to. One must also ensure that the post is well written and contains great ideas.

After all, if your content is bad and you're simply writing it for style or because you think it will help people find what they are looking for on your website, then it won't help with the overall aim of increasing the amount of people talking about your business online. And this can be a huge waste of time, money and effort.

Another thing you need to make sure of is that the post doesn't include any grammatical errors or typos. You'll end up annoying your readers if you don't pay attention to this. Also, if you're publishing a blog post with the intention of it being shared on social media, always include some share buttons throughout to help it go viral.

Create White Papers That People Want To Share

White papers are another great way to create content that speaks directly to your target audience. A white paper is essentially a piece of research that's been written by a professional and published as a document on your website.

Unlike blog posts, white papers tend to be more in-depth and not something that's written in a short form (one page or less). By this, I mean that white papers are often several pages or more if they're researching something of interest. They're also usually written by a single author or team.

The main aim of having a white paper on your website is to provide information about your product or service and then encourage people to share it with their networks because they want others to benefit from the knowledge contained within it. Otherwise, it can be difficult for people to actually get around reading the whole thing – especially if they have an extensive amount of knowledge and expertise themselves.

When it comes to what you should actually cover in a white paper, the sky is really the limit. Just make sure that it's something that speaks about the needs of your target audience and provides them with some knowledge that they're interested in.

Now, when it comes to creating and publishing a white paper on your website, once again, there's a few things you need to consider and pay attention to. By this, I mean that if you want people to share your content on social media, then always include some call-to-action statements throughout (these will often be in the form of questions). Also, don't forget to add some share buttons so people can easily share the content on social media.

And if you really want people to talk about your white paper, be sure to include some graphics within it. This way, the information will be more easily digested and remembered when it's read (something that you can't always rely on with blog posts).

Create Infographics That People Want To Share

The simplest way to create content for your website that people want to share is by creating an infographic. Most of us have seen infographics before – they're often published on websites and blogs dedicated to the same topic, such as The Huffington Post. In the end, they're just simply something to help readers gain a better understanding of a particular subject or idea.

An infographic is basically a visual representation of information, so it's easy for people to understand and remember. Therefore, if you're creating infographics that speak directly to your target audience (and provide them with some useful information), they can be shared on social media multiple times because they're often very interesting.

When it comes to creating and publishing an infographic, from start to finish, the process is relatively simple. An infographic of course needs a title in order to be shared on social media, but beyond that there's nothing much else you need to do except create it to begin with. And if you want people to actually read your content and share it on social media, always include some calls-to-action throughout.

Create Call-To-Action That People Want To Share

Creating a call-to-action is basically just asking people to do something; whether it's to share content you've created or buy something, it doesn't matter. What matters is that the call-to-action is compelling enough for people to understand what you're asking them to do and how to do it.

If you want people sharing your content on social media, then include some calls-to-action within it so they know exactly what you want them to do. And when it comes to making a call-to-action, don't forget that the calls should be simple and easy for anyone who reads your content to understand.

You may also want to include some of these calls-to-action in your blog posts and other content on your website, but it's best if you also include them within infographics and other marketing material. It will be more likely to get shared on social media.

Create High-Revenue Landing Pages That People Want To Share

Creating high-revenue landing pages is essentially creating landing pages that encourage visitors to perform certain actions to help increase the amount of money they make for the business. For example, with Shopify, you can create a high-revenue landing page using one of their many powerful eCommerce templates or content providers. These landing pages can help you increase your sales by providing visitors with a number of different ways to make money when they complete an action.

When it comes to creating high-revenue landing pages, one of the main things you need to consider is making it easy for visitors to complete an action without the need for lengthy forms. What I mean by this is that you'll want to include things like buttons and graphics on your website, which will then help visitors understand what actions they should be completing when they visit your website.

Conclusion

If you want people sharing your content on social media, make sure it's interesting and valuable to them. If you're including calls-to-action within the content that's shared, then it will usually be more beneficial for your business. And if you really want people to share your content, they should be given a reason why they should do so. Finally, always remember that some of the most important aspects of creating content for your website include making sure it's easy to navigate and read for visitors.