Designing Your Ecommerce Website

Designing your ecommerce website

What is needed to design an ecommerce website successfully and how can you go about it? This post takes you through a number of different points, including what should be in your business plan and what is important to consider when designing an ecommerce site. You will learn why a good design is important for every aspect of running a successful business. 

To make this blog post more interesting, there are several case studies at the end of the article, all with valuable insight into the process and best practices for success. Designing your ecommerce website starts with creating the right company culture which goes hand-in-hand with creating a good design.

Designing your ecommerce website – the different elements of a good design

The first step in creating a good design for your website is to understand the most important elements of commercial design. These include:

A logo is an excellent example of the three elements above. Your company logo will include the name of your business, as well as your company colours and brand message.  While these are very important details, it is not all that needs to be considered when designing an ecommerce site. You need to consider other important elements as well when you create a design for an ecommerce website.

Designing your ecommerce website – more specific elements of a good design

To have the complete ecommerce package, it is important that you consider how customers will find your website when they search for products.  You need to ensure that your site is easy to find and that the product information is easy to find as well.  If you can't find information on the products, then you are unlikely to make a purchase, no matter how good your prices are. Make sure that all of your information is easy to find, even if it means having several links on the home page. You may also want to consider adding social media buttons in order for shoppers to share their finds with others. If someone is willing to share the products with their friends, then they are likely to return to your website for another look.

If you want your products to stand out in a crowd, then consider adding product videos.  A video will also help potential customers see what they are going to get before they make a purchase. You don't necessarily have to have an actor on the video because you can add a person talking about the product and how it can be used.  You can also include images of the product in use, so customers can see what else you sell as well as what they will get if they make a purchase from you. This is known as ecommerce marketing .

The design of your shopping cart is also equally important.  You need to ensure that the customer is not confused when they attempt to place an order.  Make sure that the layout of the site allows customers to find their way around the different pages easily. You may even want to consider making it easier for customers by providing a single page with all of their payment details in an easy-to-find place. There are many ways that you can do this, and you'll just need to see what works best for your business. The most important thing is to make it easy for customers so that they can make purchases on your site without confusion or difficulty.

Conclusion

Designing your ecommerce website includes many different elements.  You should consider what you want your site to look like, what products you will sell, and how customers will navigate to the information they need. Consider each of these elements and think about how they can work together for a successful business.

What do you think makes a good design? What elements of an ecommerce website are the most critical? Let me know in the comments section below!

All images provided by Pexels . These are not my own images and I have no copyright in them. If anyone who owns any part of these images decides that I must remove them, then I shall do so immediately.