Web Site Marketing Strategy - Article Submission To Article Directories

Web site marketing can be a time-consuming task. It takes time to understand how search engines work and try to optimize your web site for higher rankings. But there is another way that can save you management time and effort. Submit your articles to article directories where you are qualified as an author and they'll distribute them on their web pages in the marketplace of ideas.

All the Big Search Engines do not index individual sites. Article directories are a form of web syndication, which means they pull RSS feeds from article web sites containing RSS feeds of new and updated articles. These article syndication services are a source of backlinks to your site. Some article directories also have link exchanges where you can place a backlink to your web site. If you submit high-quality articles, you will increase visibility and search engine rankings.

Search engines like Google and Yahoo index high quality ground-breaking information contained in articles found in article directories as part of their search results. It may take some time before articles are picked up by the search engines. Patience is a virtue in this case, but your hard work will pay off with high ranking web pages for your site.

Role of RSS Feeds

Article directories depend on RSS feeds to get their information because they're bombarded with new articles coming from multiple sources. Article service providers prefer feeds from web sites that update their web pages daily. That tells them you're a responsive owner capable of adding value to the marketplace of ideas and building relationships with others via your articles and links. It also saves them time and effort in verifying the legitimacy of links and articles submitted to their online communities, which can save money by reducing fraud-related costs.

RSS isn't just for syndicating your web site's feed. You can also use it to distribute information about new articles as well as content featured on your site. Use an RSS feed reader or a news aggregator to track RSS feeds and your articles will be fed to a variety of online communities.

Reasons for Article Submission

1) World-wide distribution of information is the most obvious reason, with the opportunity to reach millions of people who might not otherwise have found you on their own.

2) RSS feeds are easy ways for you to get backlinks from article directories. The bigger the article directory, the more links you'll receive in return for writing quality articles that support their community guidelines and editorial policies.

3) Not all article directories are created equal. Some of them, especially the smaller ones, accept guest articles that don't fit their editorial policies and guidelines. Their reason for allowing these types of articles is because they're looking for content contributions to help build traffic to their site. When you submit your guest articles to article sites that allow them, you're basically doing their work for them. It's like a shortcut, but their intent isn't always genuine in this case.

What To Submit

With some research on the Internet, you'll find there's such a wide variety of article topics you can write about it can be difficult to choose one over the other if you're not sure where to start.

Conclusion

For those who have the time and knowledge to do research on web site marketing, try the alternate approach of submitting articles to article directories for higher search engine rankings. You'll also contribute valuable information to others and build relationships with other online authors at the same time.

Article marketing is an excellent way for you to save time and money in promoting your business online. No more long-winded, tedious writing that just screams spam. Keep it simple, clear and concise while including your keywords naturally within the text.